How To Write A Business Plan: A Comprehensive Guide
An Integrated Business Plan Development:
Plan, not road map, or both. Business plan and communications support. Presentation of investment capital, business partners to be named, or methods of having you sitting down, but business plan, oh so beautifully written, there must be. As we travel through the book, I will take you wonderfully through every page and allow you to create a good and useful plan.
1. Executive Summary (Approximately 1-2 Pages)
Executive summary is most crucial part, summation of whole plan. It’s basically elevator speech put down. Try at latter half of your life after rest of business plan is done.
-Company Overview: Brief summary of company, mission and values.
-Products/Services: Simply mention your product/service and your USPs.
-Key Milestones: Write down key events which have already occurred and key events which still remain to occur later.
-Financial Highlights: Emphasize financial highlights like revenue, profit, and amount needed.
-Competitive Advantage: Tell us what differentiates you.
-Key People: Emphasize key people and backgrounds, both in info section and in individual table.
-Target Market: Give brief description of your typical customer to whom your product/service is best suited.
Executive Summary How-to Tips
– No gobbledegook management and no gobbledegook: No malarkey and no gobbledegook management.
– Don’t tell the most blindingly self-evident facts
– Emphasize them up close in The Highlights:
– Activate them: Take Control
– Speak to Your Readers: Done for them; investors would be a good potential pal of most.
– Put Numbers Where You Can See Them: Numbers put context to the size of what you’ve done and how you’re doing it.
2. Company Overview (Pal. ~2-3 Pages).
We will be printing here in the future a great company history and background.
– Company Background and Organizational Structure: Post company background, company legal status, and accomplishment on or after company start date.
– Mission Statement: What we observe company and what we believe company for.
– Vision Statement: What are our long term visions.
-Business Goals: Express them in SMART form – specific, measurable, achievable, relevant, and time-bound.
– Legal and Regulatory Issues: Any legal problem, penalty, or license that one would have to obtain in order to have it falls under this.
– Social and Moral Responsibility: Business ethics and their consequences in the sense that they are a part of society.
3. Market analysis (approx. 5-10 pages)
Good market analysis will help the company get a successful business.
-Industry Overview: Set up the business and where business makes revenues, i.e., size, growth trend, and business players.
-Target Market Definition: What most profitable customer is, from demographics to psychographics attribute and apply trend.
-Market Size and Potential: Attempt to estimate your target market size and growth potential.
-Key Market Analysis
-Key: Competitive fact finding: Weakness and Strength and competitors.
-Business and competition with -SWOT.
-Business achievement and business opportunity trend for future: Generate trend of business opportunity and business achievement for business operation.
-Taste and requirement of customer’s: Generate taste and requirement of customer by meeting needs as product and/or service.
Key Market Analysis Factors
-Incentives: Gift, present, etc.
-Psychographics: Beliefs, values, style of life, etc.
-Shopping habits: Where, what, how, and when to shop.
-Hours and days at.
-Mostly, types of research were: primary and secondary.
4. Products and Services (3-5 pages around)
You’re here typing out your product or service in hyperbolic descriptive, descriptive language.
-Service/Product Description: Choose what you’re doing and what’s new, new, and what your product/service does.
-Unique Selling Proposition (USP): Choose the difference and betterness your service/product has over other service/products.
-Development Status: Development goals and milestones achieved description.
-Intellectual Property (optional): Patents, trademarks, or copyrights.
-Manufacturing and Procurement: In step-by-step detailed description write the manufacturing and procurement process of material.
-Quality Control: In step-by-step detailed description write the process of quality control.
-Customer Care: In step-by-step detailed description write the customer care process.
5. Marketing and Sales Strategy (5-10 pages)
Here state by what process you will do so you will be marketing and selling. Write as you will do by that process.
-Marketing Process: Description of overall marketing process: Public relation, branding, advertisement, social networking.
–Management Process: Remittance, development, and recruitment management process, i.e., human resource management process will be implemented.
-Price Generation Price parity price policy.
-Anti-Pricing and Promotion: Sponsorship of trade, off-line and on-line channels.
-Public Relations: Define the public relations medium, i.e., media and community relations.
-Social Media Marketing: Select method for various media channels depending on content and interaction. 3-5 year forecasts ahead of sales revenue.
6. Management Team (Approximately 2-3 Pages
Your bottom-up managers, educational qualification and experience of same.
-Organic Structure: Imitate structure of report and of structural model.
-Management Team Bio: resumes of all of your key players, experience in reverse and from experience level to degree.
-ADVISORY BOARD (if applicable): Specify your advisory board members and experience or field of specialty.
-Responsibilities: The responsibilities are divided the way each part of the team will be contributing.
-Work Schedule: They need to also provide the employees with an employment schedule calendar that will have a cancellation date.
7. Financial Plan (roughly 10-15 Pages)
Here your whole business activity will be explained.
-Initial Costs: Start writing down all the initial costs of starting the business.
=Funding Request (if necessary): Write down how much amount of money you are seeking in cash terms and for what reason the money will be used.
– Financial Projections: Write down financial projections for 3-5 years from now and they should include:
Income statement.
Balance Sheets.
Cash Flow.
Break-even Analysis.
-Key Assumptions: Make major assumptions on which all your blueprints are based to financial projections.
-Financial Ratios: Establish key meaningful financial ratios in analyzing performance of the firm.
-Exit Strategy (if any): Establish your exit strategy from business, exiting by selling the business or going public with the business.
Key Financial Consideration
-Income Projections: Base income projections on very conservative sales and market estimates.
-Expense Projections: Amortize all the operating expense like wages, rents, adverts, and supplies.
-Managing Cash Flow: Must be able to finance the expenditure and fulfill its financial obligation with enough cash flow.
-Source of Funds: Must be able to identify source of funds like loans, grants, or investors.
-Appendix (Optional): Appendix is for keeping supporting documents of your business plan only.
-Staff Resumes: Key Personnel
-Market Figures Research
-Inventories for Product
-Legal Documentation
-Financial Reports
-Letters of Endorsement
Regulations before writing a business plan
-Conduct Extensive Research: Bring very detailed research on your market, competition, and target.
-Avoid Forward Looking: Don’t be too futuristic to some sort of utopian fantasy future destination and speak about likely pitfalls as well.
-Refine Jargon: No technical jargon and language which will only confuse your readers will be left out.
-Careful Proofreading: Make sure that there is no likely grammar and spelling mistake in your plan.
-Requested Criticism: Seek criticism from highly respected advisors, mentors, or potential investors to try and criticize your plan.
-Make it Current: Frequent visitations and re-creation of the plan as a reflection of change happening in your business and industry.
-Use the use of table, chart, and graph presentation when presenting facts in an interesting manner.
-Proper professional presentation and attitude of the business plan.
-Put your customers in our trust of your product/service benefit.
Know your competitive advantage.
-Finally, assure us that your company will earn money by giving us sufficient financial projections that position you to be earning profits. How you would be struggling with the plan with so much love and devotion will be depicted by business love.
A business plan template by audience helps you to keep yourself organized and walk you through so that you are hitting all the sections.